02.05.08
How to Improve Your Deliverability II
by Ben Myles
Back in December 2007 we posted a tip on adding an SPF record for your domain to improve deliverability of your Nourish campaigns. We told you to make sure you add “smtp1.nouri.sh” to your SPF record. Here’s a better way: simply include the SPF record from the nouri.sh domain into your own domain’s record. That way, you’ll always be current when we add new mail servers. If your domain doesn’t currently have an SPF record at all, you can copy and paste the following example as a TXT entry for your domain:
“v=spf1 include:nouri.sh ?all”
Need more information? There’s an SPF creating wizard here and a rather technical syntax overview here.
If all this technical talk has you bewildered we’re available for consulting, or you can ask in the forum.
UPDATE :
we altered the headers in the mailings we send, and there’s now no need for you to add your own SPF records. Mail servers will now just look to make sure that the mail is sent via nouri.sh, and SPF and DomainKeys will always pass.
Comments
Chris Abad 26 days later
Thanks for the tip Morgan.
Morgan Witt 22 days later
I would also recommend your customers are not only SPF compliant but Sender ID compliant as well. This is Microsofts flavor of email authentication. Mail that is not Sender ID compliant will run into trouble at Hotmail and the other Microsoft domains. You can run a check on your domain here:
http://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/
Make sure your SPF record ends in -all, not ~all
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