Week 1 of our rebrand efforts are officially behind us. Our goal this week was to get a clear picture of the personality behind the brand we want to create, as well as get the ball rolling on some options for actually naming it. Matt and I have had a some pretty exciting conversations this past week, and feel like we’re definitely starting off on the right foot. However, we also realize that we have a lot of work ahead of us.

Disclaimer: First of all, I’m not going to do this very often, or else I’d be attaching a disclaimer to almost every post I do. In fact, I’ll probably only say this once, so pay attention. Our goal is to share as much as possible with you, unfiltered. This means you’ll see things that are rough, and unfinished. Some of it may not make sense. Some of it may be flat out wrong (Yes, we do get things wrong from time to time. We are also allowed to change our minds on occasion). With any luck, it won’t all just be noise and you’ll actually get something out of it. If you have something to say about it, please do so. That’s the whole idea.

I’m going to walk you through our thought processes, and show you some of the documents we’ve been using to push us forward.

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Okay, we’re letting the cat out of the bag. We’ve been thinking about this for quite some time now, and have finally decided to just go for it. We’ve decided to give our company an “extreme makeover.” New name, new look, it’s all fair game.

What’s more, we’ve decided to publish the whole thing out there for all to see. That’s right, we’ve been inspired by some of Ryan Carson’s efforts and decided we love the idea of sharing with the world. That’s what this Internet thing is all about, right? Between blog posts, Tweets, photos, video, and audio, we want to get as much of it out there as possible.

We like to believe there are other people out there who want to see what goes on at a tiny company like ours, behind closed doors. Well, the doors are closed no longer! We’re willing to share our processes with the community. You’ll see our successes as well as our set-backs. What do we want in return? We want active participation and community feedback. We’ll take it all, the acclaims and critiques alike. Whether you want to set us straight, or give us a high five, we want to hear about it.

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